DigitalSignageToday.com: One million digital signs in North America by 2009

June 2007 - DigitalSignageToday.com reports that digital signage has grown explosively over the past few years, with industry experts estimating a growth rate of 10% per month. Currently, AV products and services comprise a $25 billion dollar industry. Over the last three years, the industry has experienced 30% growth; another 11% is predicted over the next two years. While 60% of AV goods and services are purchased as part of new construction projects, the switch to IP networks has changed focus from box sales to integration of complete interoperating systems. HDTVs are growing more than twice as much as the overall display market, and over the next three years, corporate officials estimate that 45% of corporate AV budges will be spent on digital signage and videoconferencing goods and services. (See Full Article)

US Display Consortium: Highlights of New Weinstock Media Analysis Report

The United States Display Consortium reported in spring 2005 that the future for broadcasting is what the industry refers to as "non-broadcast." Not since the start of the Internet boom has there been such a huge volume of interest in a nascent industry on the part of investors, new start-ups and established companies. The U.S. advertising business over digital signage was estimated to be worth about $1.384 billion in 2004, up from $616 million and 2003 - by 2009, Weinstock estimates it will rise to $5 billion. In 2004, about $1.13 billion of the total comes from screens in sports stadiums, from elementary schools to professional leagues, including scoreboards. Over $260 million was spent in 2004 in the U.S. on digital signage advertising in shopping malls, transit systems, gyms, hotels, elevators, taxis, and even toilets in public bathrooms. The WMA believes that combined efficiencies in digital-signage merchandising have already resulted in about $50 million in combined revenue growth and cost savings in 2004 in the U.S. (See Full Article)

MediaPost: Is the Tipping Point Finally Here?

-The report estimates that the 700 digital out-of-home networks launched since 2002 will account for $1.2 billion in national ad spending this year, making it the size of a major network TV daypart.
-All the major agency networks - Interpublic, Omnicom, Publicis and WPP - have established within their network centers of excellence that are equipped to deal with the unique nature of planning this media.
-While cinema advertising networks currently available in the top 40 markets, they only have the potential to reach 32 percent of the U.S. population.
-In-store networks are currently only available in the top 25 markets, but Diorio estimates they have the potential to reach 93 percent of the U.S. population.
(See Full Article)

MarketingVox: Strong Growth Ahead for Digital Signage

-At the end of 2006, the narrowcasting industry was valued at $1.1 billion with an installed base of 630,000 screens at 97,000 sites.
-56% growth from 2004 to 2006.
-InfoTrends forecasts CAGRs of 18.5 percent for revenues, 8.9 percent for sites, and 11.9 percent for screens between 2006 and 2011.
-Total revenues are expected to reach $2.59 billion by 2011.
(See Full Article)