Digital Signage for the Health Care Industry
Health Care
Directional signage for hospitals and medical office buildings
is imperative for the success of the facility. Having directional
signage that is dynamic is an additional plus. Waiting room signage
is on such example of how the medium can be used. A custom application
integration can give your waiting room a digital announcement
for the patients that are waiting.
The signage should be subsidized as are other messages in the healthcare
industry. Pharmaceuticals are one of the biggest marketing
spenders in the world.
Usage Areas
-Waiting rooms
-Oratories and medical offices
-Corridors and hallways
-Bathrooms
Pharmaceutical marketing is the most readily available financial
funding for digital signage invesment and operational costs and marketing is huge in this industry.
1996 -- $11.4 billion
2005 -- $29.9 billion
Direct-to-Consumer advertising increased by 330%
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